This morning I had the pleasure of speaking to lots of local folks about blogging at the Syracuse Media Breakfast! And let’s be honest if there is one thing I can ramble on about for hours it is blogging.
Held at the breath-taking Fayetteville Free Library, honestly if you haven’t been here and live in Central New York I encourage you to check it out. It is home to an amazing space and also the one of a kind Fab Lab. They have 3d printers, sewing machines and more for people to not only read great books but create their own masterpieces as well. It really is a treasure in Syracuse!
The set up for this event was a bit different from events of the past. It was small roundtable discussions each with a topic and a moderator, rather than a presenter. I love this style event and think it opens people up to really ask the questions they want answers to. The topics included Vine/Rebelmouse, Facebook strategy, Pinterest, Linkedin, Where to begin with your social media, twitter/instagram, visual branding, and blogging. I would have sat in on all of these tables just to learn more about the other topics. I think all these topics go hand in hand with blogging.
I felt a little bit funny being a moderator since I STILL feel like there is so much more to learn about blogging. But talking with others about the practice, promotion and outlets of blogging really makes me happy. I’m 100% sure I did wayyy more rambling than I needed to but hopefully I was able to share some nuggets of information that attendees were able to take away and use.
The interwebs are full of so many amazing voices. On any given day you can learn, cry, remember, find strength, or just lose yourself in great blogs. It’s one of the beautiful things about the blogging community there truly is a place for everyone.
My takeaways for the event would be these key notes:
- Use wordpress. You can begin with a free wordpress account and get a feel for blogging then when and if you are ready for more growth you can easily transition to the move to a self-hosted account on wordpress.org. I would suggest Blue Host for hosting but there are lots of other options available if you want to make the switch. WordPress has built-in tools that make it work well with Google, this helps in search results and rankings.
- BE AUTHENTIC This is your space in the world-wide webs be true to yourself.
- Write Great Headlines…be aware of the new Google Algorythms and produce headlines that are search engine friendly, most of your traffic will come from web searches make it easy to find your content.
- Social Media is Your Friend– USE IT, start conversations with people, reach out, get to know people
- PUT IT OUT THERE Sometimes we as bloggers get too caught up in our own heads. Write content you would want to read. Content you are passionate about, readers will come.
- Contesting on a Blog? I suggest using Rafflecopter it’s a free service and can cut down on the time it takes to administer a contest.
- Leave a Comment Most of us read at least one blog a day, leave a comment, let them know you are reading. (again forming those relationships with others in your field)
- Privacy Consider it, and at least be aware that what you post is open access.
- Blogging for Business Do It Become a knowledgeable ambassador of your business and profession, it’s an excellent way to grow your business.
- Design…ok so my blog is PINK I probably shouldn’t be advising others on design but do consider how you want your site to look and function when you select a design or theme. Find blogs you find aesthetically pleasing and use them as inspiration for your design.
- Attend Conferences, Blogger Meet Ups, Social Media Breakfasts: Get to know other bloggers it is a great way to learn from others.
- Share Don’t just share your own content, share others content as well in social media.
- Add Social Shares to your posts. Make it easy for others to share your content. I’m a big fan of Sharaholic.
- Plug-ins are sometimes wonderful and sometimes horrible. Play around with them to find ones you like.
- Vlogs or Video Blogs can be just as effective as traditional blogs. Adding in video can help you reach additional audiences.
You can learn more about the Syracuse Social Media Breakfast here. Thank you for having me, it was a fabulous event and nice to see many new faces as well as old friends.
Question of the Day: What is your favorite platform of social media and why? Twitter, facebook, LinkedIN, instagram, pinterest, tumblr, google+, Youtube, one of the other 1,200 I forgot to name?
Have we connected on social media? You can find me: