Last Night was a nerds dream for me! As many of you know I have been in love with the app foodspotting since last summer when I began using it on a trip to New York City. I named it as one of my must have apps last summer in The Bendiful Must have Apps post. I’ve been a busy girl posting pictures of the best food Syracuse has to offer ever since it’s download.
Last Night several of my world’s collided in sweet symphony when I was invited to hear Soraya Darabi one of the co-founders of the foodspotting app speak at a local entrepreneur series here in town.
Not only did she speak about my favorite topics:
♦ Social Media
♦ Business applications of Social Media
She also offered a refreshing insight into the mind of people who follow their passions and leave corporate America because of the culture. When talking about the leap and the chance of failure, she quoted a British friend who said “In England if you’re an entrepreneur and you fail, you’re a failure, in American if you’re an entrepreneur and you fail, you’re an entrepreneur.”
She was incredibly inspiring and spoke thankfully of her grandmother who gave her $100 at age of 10 to learn to type where she beat her sister by being able to type 80 words per minute! (what I wouldn’t give for that skill!) This first experience instilled in her from an early age a passion for computers and technology. She spent the beginning of her career at the New York Times and had a pivotal role in moving the journalist and entire organization into social media. A move that some at the Times felt lowered the quality of their news organization. She explained that publishing an article once a week and expecting people to be completely moved by it would not be the sole way people consume information in the near future. That was in the early 2000’s and how right she was about that!
I’m an early adopter I love new technology and I’m completely willing to mill through the bad to get to the good. I immediately felt a connection with her when she spoke about being a tester for many now popular apps including Foursquare.
Teaching larger businesses to embrace social media and think like a start-up was an important message of the evening. (the room was full of various business owners) Everyone at every level should embrace social, C levels say they have no time yet once most learn to navigate it they find creating communities and brand ambassadors is one of the most important parts of their day. Social media and community building isn’t about ROI today it’s about finding the consumers and buyers of tomorrow (oh how many times have I recited this line during my 9-5!)
It was a great evening! I even got to meet a fellow blogger IN REAL LIFE – Sunny who blogs over at For Your Pies Only was also at the event! Her blog is full of delicious pies and their recipes! I’ve made many from her site and my family always thanks me.