So I’ve been talking for months about all the fun runs I had coming up this fall and how excited I’ve been for the Color Me Rad Run this weekend in Albany.
My excitement was crushed by a twitter response today:
My question was legitimate. I’m running as part of a team so I didn’t get an individual e-mail about packet pick ups. I scoured through the website Sunday night while making my plans to travel the almost 3 HOURS one way to the event. I’m carpooling with some friends and we needed to make plans to meet. I couldn’t find the answer on the site about packet pick up. If there wasn’t packet pick up day of which for some races now days there isn’t. I was going to need to figure something else out. I sent an email and I asked the question above on twitter.
I know the race is meant to be funny and I get that. BUT as a social media professional I have never seen a more clear example of when “Your” funny is misplaced. I’m not a procrastinator. I am an adult who paid money to run this FUN race. I live 3 hours a way and I need to travel there day of.
I just recently was discussing on my facebook page the COST of racing now. I feel that each race I run is more expensive than the next but the one thing I’ve always loved about the running community is the money never seems wasted. Race officials and organizers are always so great to runners, But in this case I am so not impressed.
And as I’m writing this post they are only digging themselves in deeper on twitter. Nothing like insulting me and my entire team who are traveling to attend a run that has promised to be one of the best in the country. Oh and the fact we each paid $45 a person to run it…shame on us.
My heart is crushed by this because I’m a runner and a social media person. I love social media I love the power it has to connect people and spread great messages. I encourage businesses and brands to get involved and learn from their customers.
I’m upset because this is a horrible example of what happens when you don’t value your audience. I’m also sad because I’m a runner, I love running and this race was going to be my first color me rad run. I’ve heard such wonderful things about the experience and honestly I don’t think I’ll be running Saturday. Why would I waste my 6 hours in a car and 30 minutes running to give my energy to people who obviously don’t value me as a customer or a runner?
For all my running friends out there I’m going to strongly caution you NEVER to give your money to the COLOR ME RAD 5k. Find a local race that still values it’s customers and maybe even has a great charity as a benefit.
Have you ever had a horrible customer service experience that not only upset you but also made you completely change your opinion on a product or event?
The Outcome of this all….myself and my entire team will NOT be running this race, this was our choice. We encourage everyone to give directly to the Special Olympics and support local races.